Norm Lachapelle

Southern Hoggers BBQ Co.

Germantown, TN

Southern Hoggers BBQ Company is all about preserving Southern tradition and values: God, Family, BBQ and SEC football. Amen.

The Southern Hoggers competition BBQ team was established in 2015, but Pitmaster Norm “Jimmy Korn” LaChapelle has been cooking on the Memphis Barbecue Network circuit since 2004.

Norm was the rib cook for the Victory Lane BBQ team, which has picked up more than 40 Grand Championships, as well as Memphis Barbecue Network’s Team of the Year numerous times. He also helped in the Shoulder and Whole Hog categories alongside teammate Heath Riles.

The pitmaster has also been seen on the Food Network, Travel Channel and Destination America. In 2013, he starred with three other teammates in a nationally broadcast BBQ-themed commercial for Bank of America called “Lil’ Norm’s Que Crew.”

Favorite Product


B&B Char-Logs are a long log shaped charcoal made with no chemical additives, no fillers and are 100% natural lump charcoal. They burn clean, consistent, and hot for all your barbecue needs.